The Journey to Transformation
At IQ Equity we have been passionate about Digital Asset Management for more years than we care to remember, and we have learnt a great deal on our DAM journey.
Here is some free advice to help you get your DAM journey right.
If you skip any of the following stages, your chance of failure is increased exponentially.
This we know, as we have been doing this for a long time and have benchmarked all our learnings into the following…
Digital Asset Management is a strategy, not just a technology purchase
1
METHODOLOGY
DAM Maturity Model
DAM Maturity Model (DMM) is a tool for organisations to measure their current level of Digital Asset Management proficiency.
The DMM serves as a means by which companies are able to assess their level of expertise in different aspects of DAM operation.
2
METHODOLOGY
6 Steps
to DAM Success
6 Steps to DAM Success is the series of actions that need to be implemented for a company to construct and deliver a successful Digital / DAM strategy.
Building strategy takes time and effort; it requires you to first look at your company’s current state and the data you hold along with where and how it is stored.
3
METHODOLOGY
10 Core
DAM Characteristics
10 Core DAM Characteristics is an industry standard accreditation, developed in 2014 by IQ Equity alongside a group of DAM professionals and thought leaders.
It assesses the core functionality necessary to carry out Digital Asset Management.
4
METHODOLOGY
CDC Reports
We have the largest database in the world covering every aspect you will need to get a Digital Asset Management strategy right.
We let our customers subscribe in real time to all our data, allowing them to build a robust business case, do the right requirements gathering in a timely and guided manner.