Gap Analysis is carried out using the DAM Maturity Model. It allows you to identify gaps within the business, your company’s current knowledge of data-driven systems and understanding of digital strategy, and gain an overall understanding of how the business currently operates.
People, Information, Systems and Processes must be considered. Understanding the ‘gaps’ within your company allows you to identify areas for improvement and lead you to your desired outcome when implementing DAM.
The DAM Maturity Model is broken down into 4 categories with a total of 15 sub-categories: